The Australian Army has a range of recognisable emblems that are protected by legislation. These emblems include the iconic Rising Sun badge, as well as corps and unit emblems. Permission to use Australian Army emblems is managed by the Army Brand Manager to ensure Army’s brand and reputation are maintained.
Why we protect Australian Army emblems
Australian Army emblems represent Army’s history, tradition, values and people, both past and present.
All Australian Army emblems are protected by section 83 of the Defence Act 1903 (Cwlth). The Rising Sun badge and all corps emblems are also registered trade marks under the Trade Marks Act 1995 (Cwlth).
Using Australian Army emblems
The most common circumstances where the public may use an Australian Army emblem are for commemorative or ceremonial purposes.
If you wish to use an Australian Army emblem, approval must be granted by the Army Brand Manager prior to use. Each application to use an Australian Army emblem is assessed on a case-by-case basis. No blanket or continuous approvals are granted.
An Australian Army emblem cannot be redrawn, recoloured, renamed, modified, cropped, rotated, manipulated or altered in any way, used in part or overlaid with imagery or text, used as a watermark (reduced opacity) or background image, or used as a part of a new logo. Australian Army emblems cannot be used in association with products, activities or brands that are not aligned with Army values.
Unauthorised or misuse of an Australian Army emblem is in breach of legislation and should be reported to the Army Brand Manager immediately.
How to apply for permission to use an Australian Army emblem
To apply for permission to use an Australian Army emblem first read the guidelines and then complete an application form detailing the nature of use. A visual representation of the placement of the emblem as well as any other logos or words that are to appear alongside the Australian Army emblem must also be included.
Once the application from has been completed, please allow up to four weeks from the return of your completed application from for processing.
For additional information please email the Army Brand Manager at firstname.lastname@example.org.